Social Media

What @Twitter *could* be doing to protect our security. A study in responsibility.

by Chris Foley on January 21, 2012

If you’re a casual Twitter user you may not find this sort of thing to be much of an annoyance. After all, you may not even pay attention to your DM’s. If if you do, you may be bright enough not to click on any links sent to you by strangers. If you’re a professional brand-manager, as I am, this situation is more than just an annoyance.

iTunes Ping does NOT have that Zing

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by Chris Foley on September 3, 2010

Steve Jobs announced Ping this week at the special music event in San Francisco.  I’m going to assume that you’re aware of what this new Music-based Social Network is. If you’re not, head over to this article at Macworld, and get yourself up to speed, and then come on back. Okay, back? I try not [...]

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The Power of a Public Conversation | Are You Ready to be Outed?

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by Chris Foley on August 10, 2010

It’s been said quite a lot recently that the best parts of branding through Social Media are the same as the worst part of branding through Social Media; namely that the conversation and the community’s perception of your company gets very public, very quickly.  I say to my clients in almost every introductory meeting: “Do [...]

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Social Media for Your Business | 9 Things to do Before You Do Things

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by Chris Foley on July 1, 2010

What steps should my business take before we enter into a Social Media Marketing campaign? We’ve been answering this question quite frequently this past year for our own customers, and it’s a very good question.  It’s vital to have your social media marketing strategy in place, and figured out before you launch your Twitter page, [...]

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